Why use an AdSense alternative?
Google’s platform has some drawbacks that make it unsuitable for some websites. In this article, we present some common and valid reasons to prefer a competing ad network to AdSense.
Many networks, including AdSense, require applicants to meet certain metrics on their website before they can partner. If Google won’t allow an AdSense account on your blog, you’ll need to look to a network with more flexible approval requirements to get started.
With AdSense, publishers receive 68% of the revenue generated by ads on their website. This is a competitive rate, but some alternative networks offer an even higher share. You’ll need to have a website with regular, high traffic to qualify for this rate, but it’s worth it if you qualify.
Customization of ads
Some ad networks allow you to tailor the appearance of your ads to the theme of your website so that they blend more naturally with your original content. The level of customization varies by service, but many allow you to adjust the color, size, etc., which is much more flexible than what AdSense allows.
A network’s minimum payout is the minimum amount of earnings you must make before you can receive a payment.
AdSense’s minimum payment is $100, which is higher than some other solutions. If your website is smaller or less established, it may take you longer than you’d like to reach $100 in earnings. It may be best to partner with a service that offers a lower minimum payment.
If any of these examples concern you, there are many alternatives you could try. We present you the 10 best ones in this article
Ezoic is an artificial intelligence (AI) platform to generate online advertising and thus, monetize its site. The platform collects data from your site about your traffic and the habits of your visitors.
Its main objective is to generate as many clicks as possible and increase publishers’ revenues, thanks to a smooth and optimized user experience. The platform provides access to a number of tools for better profitability and optimized site referencing, such as testing and performance analysis tools.
AdTester is the essential tool of Ezoic: it promotes the optimization of ads on your website and allows you to achieve your earnings targets. Based on AI, this tool can customize the combinations of advertisements to best meet the expectations of each user.
Ezoic does not only display ads on your sites, it will especially use its machine learning to better understand how to be the most effective, and it will give you many information to optimize your sites. We receive very complete reports thanks to the Big Date Analytics suite of Ezoic.
Concerning the prices, there are several options:
– A 30-day free trial that gives access to basic functions such as mega data analysis (Big Data Analytics), SSL and GDPR compliance.
– Then, after the 30 days, there are 2 options: either Ezoic keeps the revenue from an ad on the page to pay for the continued use of monetization features, or sites share 10% of the revenue generated by the use of the Ezoic platform (sites always keep 100% of the revenue from all related mediation partners).
Media.net is a leader in contextual advertising. This service is run by Bing and Yahoo, and is widely considered the alternative of choice to AdSense.
Media.net offers several types of display and native ads for computers and mobile, and you can expect to earn about the same with these ads as you would with AdSense.
As with all AdSense alternatives, pay attention to Media.net’s approval requirements. To be accepted, your site must offer high-quality content and adhere to a clean, professional design. Your traffic source is also important: Media.net requires that the majority of your visitors be located in the United States, United Kingdom and Canada.
If you’re looking for a service comparable to AdSense in terms of functionality, quality and payout rate, Media.net is a great place to start. The minimum payment is $100 viaPayPal, and payments are made monthly.
AdThrive is another reputable ad network that takes care of its web entrepreneurs. This cost-per-impression advertising network works closely with its publishers and advertisers to ensure that your site only features ads for great products from great companies. The AdThrive team works with you on a monetization strategy and will help you place your ads in the most optimal locations.
But perhaps the best reason to join AdThrive is its 75% payout directly to publishers, as well as its payment guarantee – you’ll always get paid in full, on time, even if AdThrive doesn’t receive payment from its advertisers on time.
All of this means that AdThrive is not for beginner bloggers. It requires at least 100,000 page views per month, the majority of which must be based in the United States. However, established sites should consider this highly respected service. The minimum payment is $25 for PayPal and direct deposit.
Monumetric (formerly The Blogger Network) is a site-centric ad network that pays close attention to its content creators and ensures that the ads served on your site are quality and relevant to your readers. They do this by talking directly to content creators and are available for support when you need it.
Monumetric uses a cost-per-impression model rather than a cost-per-click model, which means you get paid when visitors see the ads on your pages, not when they click on them. Although impressions earn less than clicks, Monumetric makes up for this shortfall with highly targeted ads.
Monumetric also stands out for its four monetization programs, which are scaled based on the number of page views per month, increasing your level of support as your site grows. While a minimum of 10,000 monthly page views is required to be approved, this threshold is lower than some of the other networks on this list and can be achieved by medium-sized blogs. Also note that sites with less than 80,000 monthly page views pay $99 upfront for installation.
The minimum payment for Monumetric is $10 via PayPal or direct deposit.
With 75% revenue sharing with professionals and highly customized ad placements, Mediavine is comparable to AdThrive, but only requires half the number of page views per month (50,000).
Mediavine was created by bloggers who understand the importance of fast loading and quality ads, as well as transparency: The organization will answer any questions you have about ads on your website.
Mediavine’s minimum payment is $25 for PayPal and direct deposit (or $200 for international direct deposit).
7. SHE Media
SHE Media is a digital media company that produces content for and by women. It is best known for its SheKnows, Blogher and StyleCaster blogs, which garner tens of millions of monthly views.
SHE Media also runs a partner network that connects women-focused advertisers with female bloggers and content creators.
If your blog targets a primarily female audience, consider SHE Media for monetization. If approved, you’ll share the same advertisers as their acclaimed blog properties, and you’ll partner with an organization that seeks to amplify female voices. You’ll also receive high-quality ads from select advertisers that promote products without distracting readers from their experience.
To be eligible, your website must generate at least 20,000 visits per month. Your traffic must also be at least 80% U.S.-based and at least 70% female – you’ll need to prove this with your statistics. The SHE Media Partner Network pays monthly via direct deposit, or PayPal for bloggers outside the US.
InfoLinks offers a viable alternative to display ads – its specialty is in-text ad placement. InfoLinks searches for keywords in the body text of your site and automatically matches ads to relevant text snippets. When a visitor hovers over that special text, a relevant ad appears next to it. In-text ads work well on blogs because the more words on a page, the more opportunities there are for relevant ads.
InfoLinks can monetize any site, old or new. There are no setup fees and no minimum page views. Once set up, you can quickly set up in-text ads (as well as targeted ads, if you wish) and get insights through the dashboard.
InfoLinks pays every 45 days via PayPal (minimum payment is $50), Western Union and Payoneer.
Bidvertiser operates on a bidding campaign system. Rather than placing ads automatically, Bidvertiser sells advertising space on your site to the advertiser who pays the most.
There are pros and cons to this system. If your site generates enough traffic, advertisers will try to outbid you for space, and you could end up making a lot more with bidding than with AdSense. But if advertisers don’t know about your site, you may not get any bids at all.
Before you try Bidvertiser, think about the category your site falls into. If the bidding system works for you, you’ll benefit from Bidvertiser’s ad customization tool, no approval restrictions, and pay for clicks and conversions.
Bidvertiser users are paid monthly, and the minimum payment is $10 via PayPal.
Adcash serves over 200 million active users and 850,000 app installs each month. It supports nearly every ad format, from standard display ads to more premium units like pop-unders and streaming video ads.
It’s easy to place and customize any ad unit, and you can view real-time reports on the performance of your ads via the admin panel.
Adcash also follows a pay-per-action model. It offers payments via PayPal, Payoneer, Skrill and WebMoney. Also, the minimum payment of $25 is relatively low.
Ads, yes! But without AdSense.
A quality AdSense alternative will help you get an additional revenue stream that will encourage you to produce more content and help you cover the costs of running your website.
Be sure to test several options over a period of time, then determine which ones generate the most passive income for you without disrupting the user experience. It’s okay to do things a little differently – you don’t have to follow Google
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Antoine is the Co-Founder of OutPush, a platform that helps website publishers monetize through web push notifications. Before OutPush, Antoine launched a cheap travel platform, Hope Flights, with more than 50,000 members in France. Passionate about travel and new technologies, he is always listening to his customers and is always available. Prior to launching his company, Antoine was the head of Operations for the French startup Chauffeur-Privé, recently acquired by the Daimler-Mercedes group which has now been renamed Free Now (via Kapten).