The different monetization channels, what to choose for your site?

Is it possible, in 2021, to monetize your site and get a good income? You want to earn money online but you don’t know where to start?

We tell you everything in this article 

What are the means at your disposal to achieve this? What are the new solutions available on the market? 

As a general rule, all you need to do is generate enough regular traffic on your site and choose a monetization strategy to generate profits. Nevertheless, keeping this regular traffic requires expenses and time. Indeed, to keep your site alive, you need to:

1. Create regular content ;
2. Have a well referenced site (SEO) or a strong reputation;
3. Build a community on social networks;

That’s why it is advised to all web entrepreneurs to multiply the sources of income. We have selected 10 techniques to help you monetize your audience.

Our favorite monetization source? Web Push Notifications!

1. Web Push Notifications

This is the new kid on the block when it comes to monetizing a website! Indeed, in addition to the many virtues that this solution offers, you have the opportunity to generate very interesting passive income! Read more

How to monetize your website with Web Push Notifications?

You just have to integrate a subscriber collection script on your site and… that’s all! This script allows you to customize the opt-in request to reach 15% of subscribers on average. The contacts you collect are monetized by an advertising agency and 50% of the sales made thanks to your subscribers are paid to you.

What are the advantages of this format?

The Web Push Notification format has many advantages!

1) First of all, it is 100% RGPD Ready because it collects the prior and explicit consent of the consumer.

2) Secondly, it is a format that appears directly on the user’s device (desktop or mobile). This means that the user does not need to browse the Internet to receive advertising. This way, you don’t deteriorate the user experience of your website!

3) And finally, ad blockers do not interfere with the subscription request or with the reception of notifications. So you can reach 100% of your base!

What about Outpush?

Are you interested in Web Push Notifications?

We are a company that has just launched on the French market of technologies for web publishers. OutPush helps blogs, media and other content sites to monetize their activity through web push notifications. These notifications, which are sent to subscribers when they leave the site, allow publishers to send targeted communications.

This technology, which has been in vogue for a few years because it is much more effective than email, allows publishers to share essential information with their community of subscribers using a powerful and modern channel.

OutPush differentiates itself from competitors that offer notification solutions by allowing publishers to distribute sponsored content as well. 

Thus, publishers can share their news but also sponsored content and monetize their activity.

Monetization is a major issue for websites, which juggle between paid content and free content accessible through advertising.

To know more about it, don’t hesitate to read  our article  on Web Push Notifications!

2. Monetize your site with AdSense or equivalent

When we think of monetizing websites, we think directly of advertisements. It is easy to think that blogs earn a lot of money thanks to the advertising spaces they make available to advertisers, because content sites are very often full of them.

However, this is not true. There are several reasons why you won’t become monetized by using only AdSense banner ads (unless your site makes millions of UVs per month).

First reason, about 36% of the French Internet users use an ad blocker, which means that they are not monetizable by this way. Second reason, CPM (cost per thousand impressions) are very low.

3. Monetize your site with Native Advertising

Native advertising is advertising that is perfectly (or almost perfectly) integrated into the content of a site. In general, it offers a visibility and an attention time largely superior to display. If you want to sell advertising space on your site, this format will logically bring you more revenue than display.

On the other hand, we observe the same problems as with AdSense banners: the Adblocked public does not see the advertisement, and the CPM (cost per thousand impressions) remains relatively low.

4. Monetize your site with Donations

This method involves the skills you possess and the creative content you post. Some readers are now willing to give monetary compensation to their favorite influencers.

If your content is valuable and you need support to grow your website, you can politely ask for donations. Not all readers will donate, but if you get enough traffic, you might get enough funds to run your website.

You can set up donation buttons on your site that allow readers to contribute directly. Link them to payment processors such as PayPal, or Stripe.

5. Subscriptions for exclusive content

You can create subscriptions that will offer exclusive content to all members. This will require you to create more content, hire someone to support you or use freelancers… so calculate your budget carefully in order to have a positive Return on Investment!

6. Sponsored content

Sponsored content is a collaboration between you as a publisher and the brands you partner with. You are paid by the companies to create content for them and publish it on your site.

The content can be in the form of product ads, special offers, infographics or reviews. They can be written by you or by the sponsor brand itself. You can charge a higher rate if you write the article and publish it on your website.

To evaluate sponsored content, you need to consider these points:

• Your online influence.
• The number of sponsored articles you write each month.
• The amount of time you will spend creating the content.
• The value of the brand.

Here’s how to monetize a website via sponsored articles:

1. Start small.
2. Create a portfolio.
3. Partner with marketing and PR agencies.

Sponsored content is a viable way to add revenue to your website. Remember to be transparent with your readers and be smart about the process.

7. Monetize your site via affiliation

For a few years now, affiliate marketing has been gaining momentum. Many brands pay influencers to promote their products, services.

If you have a talent in reviews or product promotion, you can try  affiliate marketing to monetize a website.

Through affiliate links, you can earn commissions when readers buy the products or services of the companies you are affiliated with. Affiliate marketing is one of the best methods to earn passive income.

How to monetize your website via affiliate marketing:

1. Create a website focused on recommending and promoting products or post reviews of articles or services related to your content.
2. Join affiliate programs.
3. Include affiliate links in your content on a regular basis.

8. Create an online store

Does your publishing site have many subscribers? These people might donate to you, buy your training courses, subscribe to your exclusive content… They would probably buy your products online! Creating a store can work very well, but be careful! You have to take into account the different factors: stock management, logistics and delivery, creation and management of the online store… You will probably have to employ a few people to support and advise you, so calculate your Return on Investment carefully.

9. Selling your expertise

What if you took advantage of your reputation and expertise to offer your readers paid training courses? This technique is used a lot and has seen its notoriety decrease because of a lot of charlatans who sell empty trainings at exorbitant prices. But don’t get me wrong, it’s a winning formula! Despite the heavy workload involved in such a project, you can generate a new source of income! Moreover, once the training is completed, it becomes a passive income… A great investment! Nevertheless, keep in mind that you must have a good influence and have kept your secrets well hidden so that the training brings a real added value.

10. Emailing strategy

Emailing remains one of the most effective customer acquisition levers on the market.

You have the possibility to build up an e-mail base that you can share with advertisers! Be careful though, it is imperative to specify it when you ask an email to a visitor. A consent of the Internet user to receive offers from your partners is mandatory to be in conformity with the RGPD.

There are different ways to get an email:

• The Newsletter;
• The contest;
• The creation of an account.

You can of course mix the different solutions to maximize the number of email addresses collected. Once you have built up a database of “Contacts”, you can make them available to advertisers for a fee. 

This is an excellent way to monetize your site, and to keep in touch with your subscribers!