How to build user loyalty with web push?

In this article, we will highlight the use of push notifications, which we believe is a great way to retain your site’s customers.

With a good strategy and a mastered execution, it will allow you to reduce the churn rate and increase your retention rate.

What more could you ask for?

Give your customers a warm welcome

Loyalty starts from the moment a customer is acquired. As soon as a user has signed up for pushes on your site, make sure you give them a warm welcome. You can do this by:

• Send a same-day notification or Welcome message
• Send a notification every day for 3 days to present the benefits of your site

These steps will keep future customers interested in your site/brand.

Give them a reason to come back

Incentives are the key to success if you’re looking to build customer loyalty. One of the best ways to do this is to implement a loyalty program. For example, using push notifications in a loyalty program might look like this:

• Welcome new members = 1 Push
• Notify members when they are about to reach a new loyalty status = 1 Push
• Notify members when they have reached a new loyalty level = 1 Push
• Keep customers informed of loyalty points earned = 1 Push
• Track and update customers on points used = 1 Push
• Notify customers of impending point or reward expiration to re-engage some customers who may change their minds = 1 Push.

By encouraging your customers to continue to engage with your brand, even if only occasionally until you reach a growth phase, it can help you improve your retention rates.

Set up a “Safety Net”

Customer churn is a fact of business – it’s inevitable.

However, you can dramatically reduce your churn rate by establishing a “safety net” via notifications to re-engage customers when they lose touch with your brand.

Here are some examples below:

• Low risk of churn :

” We missed you! Check out our latest [feature, product, offer, etc.] “

• Medium churn risk :

” We missed you! Here is… [an incentive to return – X% off coupon or similar]. “

• High churn risk:

” We missed you! Here’s… [a strong incentive to return – a free coupon or similar]. “

• Reengage inactive customers with interest-based notifications:

” We think you’d like [this offer, product, artist, etc.] “

Just because a user hasn’t engaged with your site/brand or product for an extended period of time doesn’t mean you can’t retain them!

Relaunch a customer using information from an order already placed or aborted

• Remind your customers to reorder for products and subscription purchases = 1 Push
• Inform your customers of abandoned carts or incomplete transactions = 1 Push
• Inform your customers of incomplete pre-purchase registration = 1 Push
• Send apologies for out-of-stock items, service delays or malfunctions, usually with an offer = 1 Push
• Remind customers of newly stocked items = 1 Push

Recall current offers

Customers don’t think about your brand all day, and it’s good to give them a little nudge with push notifications. 

Here are some examples of push reminders that can keep your customers engaged:

• Reminders :

” Don’t forget, today is the last day to register for [course, training, webinar, etc.] “

• Support information :

” Your support ticket has been created. We will be in touch with you very soon! “

Now you know everything!  The push notification strategies described in this article are a great way to communicate with your customers when it matters most, keep them engaged and loyal to your site/brand or product while trying to reduce churn.