Web Push Notifications, a powerful tool?
Why is this a powerful marketing tool?
Push notifications allow you to engage and retain visitors after they leave your website.
You can send targeted personalized messages to users and get them to return to your website afterwards. These can be blog post notifications, product announcements, abandoned cart reminders, etc.
Push notifications are sent directly to the user’s web browser or mobile device, which means they have a much higher engagement rate than email.
Many large sites use push notifications. However, most small businesses have yet to realize their power.
If you are still hesitating about push notifications, now is the perfect time to get started, and get ahead of the competition!
In this article, we make a small comparison of the best push notification tools you can try.
1. Our solution: OutPush
OutPush is a company that has just launched on the French market of technologies for website publishers. OutPush helps blogs, media and other content sites to monetize their activity through web push notifications.
These notifications, which are sent to subscribers when they leave the site, allow publishers to send targeted communications. This technology, which has been in vogue for a few years because it is much more effective than email, allows publishers to share essential information with their community of subscribers using a powerful and modern channel.
OutPush differentiates itself from competitors that offer notification solutions by allowing publishers to distribute sponsored content as well.
Thus, publishers can share their news but also sponsored content in order to monetize their activity. Monetization is a major issue for websites, which juggle between paid content and free content accessible through advertising.
Free service for sites that monetize their audience with the push monetization solution provided by OutPush. OutPush charges a 30% to 40% commission on the advertising revenues and pays the rest to the publisher. Apart from that, the publisher can collect an unlimited number of subscribers and send an unlimited number of pushes.
How are we different?
- Thanks to us, you monetize your audience (revenue up to 50% of your current advertising revenue)
- Our platform is 100% free (revenue sharing model)
- API available to segment and automate pushes
- Our solution is European
- Possibility to have your account management in French, Spanish or English
OutPush has been designated the most suitable web push solution for websites because our publishers can communicate and monetize efficiently.
PushEngage allows you to connect with visitors after they leave your site with targeted push messages. You can set it up to automatically or manually send personalized push messages.
It is very easy to configure and is a suitable solution for beginners and advanced users alike. It works on HTTP and HTTPs websites, and supports all devices and browsers.
PushEngage comes with powerful features that marketers love, such as A/B testing, automatic drip campaigns, smart opt-in reminders, custom triggered campaigns and interactive messaging options.
Their automation and triggered campaigns feature allows you to automatically create notifications for abandoned carts, schedule messages, send price drop alerts, and more.
In addition, you can track the metrics of each campaign and even calculate the transactional revenue generated by push notifications through goal tracking.
PushEngage’s dynamic segmentation helps you send more targeted messages based on user actions. This level of personalization allows you to achieve optimal results to increase traffic and sales.
PushEngage works on all devices: desktops, tablets and smartphones (iOS and Android) without you having to create a separate mobile app.
Their push notification platform is perfect for bloggers, startups and e-commerce sites looking to boost user engagement and increase overall conversion rates.
For larger companies looking to integrate the web push notification service with their CRM, PushEngage offers an API that you can leverage in your marketing campaigns.
PushEngage costs from $9/month, which gives you 1,000 subscribers and unlimited notifications. There is also a limited free plan, which gives you up to 500 subscribers and 30 campaigns/month.
3. VWO Engage
VWO Engage has a web push notification tool that works on both desktop and mobile.
It is designed to allow you to create push notification campaigns, with input and output triggers. This means that the campaign can start automatically based on user actions, such as the action of clicking on a particular link.
Users can also be automatically excluded from the campaign when they perform a certain action, such as clicking a button or filling out a form.
VWO Engage offers segmentation, click analysis, personalized notifications and A/B testing. However, its segmentation and engagement tools are quite limited.
VWO Engage costs from $99/month. This gives you up to 10,000 subscribers and unlimited notifications. There is no free plan available. However, you can take a free trial for 30 days, without registering a credit card.
OneSignal is a popular push notification tool. It has similar features to PushEngage. You can use it to create automatic push notifications, ads, abandoned cart notifications, and more.
In addition to offering push notifications, OneSignal allows you to create in-app messages, app push notifications, and emails. Like PushEngage, OneSignal offers A/B testing and useful analytics.
One of the main drawbacks of OneSignal is that it gets more and more expensive as you need more features. It also has fewer automation, customization and personalization options than PushEngage.
OneSignal’s Basic plan starts at $12 per month for 1,000 subscribers, which gives you standard customization and the main features.
The Pro plan starts at $114 per month for 5,000 subscribers and includes some of their more advanced features.
A free plan is available for up to 10,000 subscribers, but is limited in terms of customization and optimization.
Webpushr is a simple web notification platform that supports all popular browsers.
Webpushr makes it easy to transfer subscribers from another platform. It includes features such as user segmentation, automatic web push and HTTP support.
Webpushr gives you unlimited members and unlimited segments for your subscribers. It also supports large images, custom branding, action buttons, and emoji.
Unlike most push notification plugins, Webpushr gives you full functionality on all plans. This includes their free plan. The only difference is the number of subscribers you can have.
Webpushr costs from $29/month for up to 50,000 subscribers and unlimited notifications. A free plan is also available. It allows you to have up to 10,000 subscribers and unlimited notifications.
PushAssist is a push notification tool that supports Chrome, Firefox and Safari browsers. It’s easy to set up and works on both computers and mobiles.
With PushAssist, you get audience segmentation, scheduling tools, personalization and insight into your customer data.
You also have the ability to monetize your push traffic by letting advertisers send push notifications to your audience. This can help you make money online.
You can use PushAssist with an HTTP website or HTTPs. However, you can’t remove the PushAssist brand unless you use the Business plan or higher.
PushAssist costs from $9/month for up to 3,500 subscribers. A free plan is also available. It allows you to have up to 3,000 subscribers and unlimited notifications.
iZooto offers real-time, recurring and scheduled push notifications.
Like the other tools we presented, iZooto allows you to customize push notifications. You can also set up segmentation for more targeted messages.
It includes A/B testing, notifications based on time zone and key user interests. It is possible to move your subscribers to Izooto if you are already using another push notification tool.
iZooto only works with HTTPS websites, which means your site must use an SSL certificate.
iZooto costs from $85/month, which gives you up to 30,000 subscribers and unlimited notifications. There is no free plan. However, you can take a free 14-day trial (without credit card registration).
WonderPush works in a similar way to most other push notification software. It allows you to segment your subscribers, access real-time analytics, automate notifications based on behavior, create abandoned cart notifications etc.
You get all the features, no matter how much you pay. This includes unlimited members, customization, unlimited notifications, A/B testing, etc.
WonderPush has a different pricing model than the other tools we have presented. It costs from €1 per month up to 1,000 subscribers, then an additional €1 per 1,000 subscribers after that.
There is no free plan, but you can do a 14-day free trial (without credit card registration).
→ Join the best web push notification network
Antoine is the Co-Founder of OutPush, a platform that helps website publishers monetize through web push notifications. Before OutPush, Antoine launched a cheap travel platform, Hope Flights, with more than 50,000 members in France. Passionate about travel and new technologies, he is always listening to his customers and is always available. Prior to launching his company, Antoine was the head of Operations for the French startup Chauffeur-Privé, recently acquired by the Daimler-Mercedes group which has now been renamed Free Now (via Kapten).