A Successful Experience in Colombia: “At Pulzo, we are very happy with Outpush’s push notification service.”
Pulzo, the most-read digital native media outlet in Colombia, is one of Outpush’s key partners in Latin America. In less than a year of using our push notification tool, Pulzo has managed to engage its audience and increase its monetization strategy.
For Juan Sebastián Quintero, product and innovation manager at Pulzo, “we use Outpush as a notification sending tool for several reasons, mainly because it’s easy to use and generates good results, but also because it helps us monetize the site without charging us.”
Background: Switching to Our Service
Before partnering with Outpush, Pulzo faced unmet revenue expectations from its previous push provider. Although it also allowed audience monetization, the promised revenue didn’t align with the actual earnings, creating a gap between expected and real income. Pulzo needed a partner that could provide realistic and achievable revenue estimates, alongside good results in audience engagement and traffic.
The Solution: Outpush
Outpush approached Pulzo with a conservative and realistic revenue estimate. At Outpush, we prioritize transparency and integrity, avoiding inflated promises that can’t be fulfilled. This honest approach resonated with Pulzo, leading to the formation of a strong and growing partnership.
In less than a year, we have achieved
1. Traffic Loyalty
Pulzo’s traffic has remained engaged thanks to the strategic use of web push notifications, driving steady traffic to the website with timely and relevant updates for its readers. With over 51 million total visits between March and May 2024, Pulzo was recognized as the most-read digital native media outlet in Colombia, according to Comscore and the Reuters Institute of the prestigious University of Oxford.
2. Large Push Subscriber Base
Pulzo has accumulated over 700,000 active subscribers. This means that between 4% and 5% of its visitors subscribe to receive push notifications.
3. Revenue Growth
One of Pulzo’s most important metrics was the increase in revenue from its web push notifications. With Outpush, Pulzo has been able to effectively monetize its audience, generating solid monthly income even when users are on the site.
Outpush’s realistic estimates and transparent communication have played a vital role in achieving this success.
4. Positive Feedback
Pulzo’s satisfaction with Outpush’s service is evident in their willingness to create a video testimonial. In the testimonial, they highlight their positive experience with Outpush, emphasizing the reliability, transparency, and effectiveness of our web push notification service. This endorsement not only showcases the strength of the partnership but also serves as a testament to the value Outpush provides to its partners.
A Relationship That Continues to Grow Stronger
Pulzo’s experience with Outpush demonstrates the significant impact that a reliable and effective web push notification service can have on a digital media outlet. By providing realistic revenue estimates, improving audience engagement, and increasing traffic, Pulzo has overcome its previous challenges and achieved its goals with the help of Outpush.
As Juan Sebastián Quintero from Pulzo states, “At Pulzo, we are very happy with the service that Outpush provides us. Besides the fact that sending notifications works very well for us, it’s a tool that allows us to monetize the product in a new way, which helps us a lot.”
The partnership between Pulzo and Outpush continues to grow, driven by mutual trust and shared success.
If you have a website looking to improve its monetization strategies and increase its online presence, don’t miss this limited offer!
If you sign up now and notify your Outpush account manager with the promotional code ‘PULZO,’ we’ll increase your revenue share commission by 10% for 60 days!
Monetize your push audience with Outpush!
Learn more about Pulzo here: Pulzo.com
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daniel@outpush.io
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